In the fast paced viral world we live in today, traditional marketing does not always cut it anymore. In this WPPI Radio interview with Scott Sheppard I speak about my Marketing Resource Guide and the Master Class I taught at WPPI 2010 based on these ideas.
I hope this interview encourages people to take a look at alternative forms of marketing. Social media outlets provide cost effective and far reaching ways to get your name out there. As I tell Scott, taking advantage of current technology is a smart way to move ahead. I firmly believe in the power of social media and even share which outlets I prefer and why. Plus I explain how getting involved in the the social media world has been both challenging and inspiring. Take a minute to listen to my interview with Scott.
To listen to my interview select interview # 92 Here.I would love to hear how you are utilizing viral and social media marketing in your business. Please share via comments!












Love your interview :) especially how many don’t really know how to use Twitter for their businesses. I see it more beneficial for mid-large corporations for various reasons, but for us, it’s just for community building.