Archive for 2010
In the fast paced viral world we live in today, traditional marketing does not always cut it anymore. In this WPPI Radio interview with Scott Sheppard I speak about my Marketing Resource Guide and the Master Class I taught at WPPI 2010 based on these ideas.
I hope this interview encourages people to take a look at alternative forms of marketing. Social media outlets provide cost effective and far reaching ways to get your name out there. As I tell Scott, taking advantage of current technology is a smart way to move ahead. I firmly believe in the power of social media and even share which outlets I prefer and why. Plus I explain how getting involved in the the social media world has been both challenging and inspiring. Take a minute to listen to my interview with Scott.
To listen to my interview select interview # 92 Here.I would love to hear how you are utilizing viral and social media marketing in your business. Please share via comments!
Beautiful view from the bedroom of my Villa Me with extraordinary host Virgil Napier (he could write a book on it!)
A gentle breeze blew a lock of hair across my face as I stepped onto our villa patio to gaze at the sparkling turquoise water. I breathed in deeply, enjoying the fresh scent of an ocean mist lingering in the air. My mind, being in perma-photography mode, instantly honed in on the stunning blue hue of the water. I thought- “wow whoever photoshopped the water did a great job!” I laughed, catching myself at my own mind game. True this setting embodied every notion of art, a snapshot of a far off tropical island resort, but it was also the reality in which I was currently residing.
Nothing prepared me for the phenomenal Viceroy Anguilla resort. My host, Virgil Napier, insisted on many occasions, “I can’t describe it. You won’t understand until you come.” He was beyond correct. Despite traveling to many places in the world I was still absolutely stunned by the gorgeous scenery and skillfully designed resort.
The beaches and tropical island setting are unrivaled. Stunning views of crystal clear water and long stretches of white sand beaches are hard to beat. But more than anything, the resort itself defines ultimate luxury. The design is innovative, so detailed and truly artistic beyond just great architecture. No expense was spared, no corner left untouched with tasteful decor. The resort flows into the landscape flawlessly and enticingly luxurious.
The resort truly captures every desire. There is ample space for enjoyable social mingling in the exquisite restaurants and bars. Days can be filled with bike rides, kayaking, and beach lounging. Viceory Anguilla also perfectly capitalizes on the luxury of seclusion. The spacious villas embody the ultimate private retreat. They boast personal pools, plush rooms, and are stocked full of amenities.
Even more, the customer service is impeccable. Virgil Napier is the most hospitable host I have ever been taken care of by. Every guest is met with an intimate experience catering to his or her individual needs and desires. This attentiveness and kindness defines the Viceroy Anguilla as a top of the line destination resort located in a tropical paradise.
Lighting Journal Entry #3 – One year ago…
Our journey started off with a bang. Ryan and I were in complete agreement that Profoto was the only lights we wanted to use. Since the company is internationally recognized as the best, neither of us thought otherwise.
We walked up to the Profoto booth at WPPI holding hands and excited to embark on this experience that would surely bring us closer. Unfortunately, our bliss was cut short when Ryan, with his film industry background, exclaimed that we were looking for the second biggest generator Profoto makes and happens to be incredibly heavy. Plus, this generator he was looking for is one their most expensive pieces of gear (we’re talking double digits here).
Ok, I admit it… as a chick, I like compressed, cute stuff. Easy to move, easy to store, and well, cute to look at. We discovered our differences on the Profoto Booth floor and had a bit of a tiff. Needless to say the two sales reps eagerly helping us slowly backed away and disengaged — awkward!! I felt like we had all been part of a domestic dispute. Good thing I made a lasting impression on my sponsor… and hopefully entertained a few people passing by.
We laughed over our argument later and turned it into a point of discussion, finally coming to a synonymous decision on what was best for Catherine Hall Studios. I’m looking forward to sharing my choice soon!
There are times in our lives when we need a little reassurance and then it suddenly appears at just the right moment.
Sitting on a bench, nervously contemplating one of my first speaking engagements at a major convention, I was beginning to doubt myself. Rather than hyping myself up, all I focused on was whether I was ready to be doing this. Was I qualified or even skilled enough to give other professionals tips? I was scared and had no idea what to expect when I stood in front of a huge crowd of people. Would I panic or would everything go by smoothly and effortlessly?
At the culmination of my self-induced panic, along came Tony. At the time I didn’t know Tony but sensing my distraught feelings he took the time to sit and talk with me. Tony helped me gain the confidence that carried me through the event and many years of speaking engagements afterwards. All it took was someone to believe in me for me to believe in myself. Experiences like this remind me how important it is to surround yourself with supportive people that bring out the best in you. Making a conscious choice like this will enhance your business and personal fulfillment in many ways. Those who believe in you will always help boost your confidence.
Image from the Viceroy, Anguilla website
I had just finished presenting at Wedding 360 and I was more than ready for lunch. Waiting impatiently for my food at the St. Regis buffet table, I secretly prayed that I would not have to engage in any form of conversation. I saw someone approaching me. I clung tightly to my plate, looked down and hoped for an escape. When I realized I was being approached by Virgil Napier of Viceroy Anguilla, the idea of talking to someone suddenly didn’t seem all that bad. The next thing I knew I was engaged in an interesting conversation. I put my plate down like it was no big deal– food didn’t even exist anymore.
I was familiar with Viceroy of course, but was not that familiar with their new flagship location in the Caribbean. As Virgil described the luxurious Anguilla property I was swept away by visions of a beautiful resort on the edge of endless white sand beaches flowing into crystal clear turquoise water. Virgil encouraged me to take a look at the resort and even consider a visit. He spoke about potentially placing me on their preferred vendors list to shoot there in the future.
Excited, I ran back to my computer to do my research! When I saw the resort my jaw just dropped. I was staring at a tropical paradise. Not only are the beaches gorgeous, but the breathtaking building is truly a work of art impeccably decorated by Kelly Wearstler. I was not surprised to learn that the resort was placed on the Conde Nast Traveller HOT LIST for 2010. I immediately emailed Virgil asking when I could come.
Now, having just arrived in Anguilla yesterday, my exceptionally high expectations have already been exceeded. Details to follow – I need a little pool time right now.