Archive for January, 2011
My “Cameo” in Dion Scoppettuolo’s Aperture 3
From The Studio, Press 
0
Sun 01.16.2011
Dion Scoppettuolo partnered with Apple to create a dynamic, knowledgeable Pro Training Book for Aperture 3 Users. This is the same book that I offered as a reader-gift giveaway! Apple has featured me in the book’s “Cameo” section, which examined my use of Aperture 3 in post-production. An awesome book for anyone interested in becoming a pro in the digital darkroom. Read an excerpt from Aperture 3: Organize, Perfect, and Showcase Your Photos featuring me and my photography:
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Stacie and Ron are an absolute inspiration.
Stacie and Ron’s relationship embodies all of the best aspects of a solid, enduring romance. They are light-hearted and energetic, with a full-on sense of fun- as if every moment together is an adventure. The couple exhibits unerring and total admiration for one another.
Stunning with exotic features, Stacie’s beauty leaves you a little awestruck. But not once did I feel shy or uncomfortable around her, because of her grace, ease, warmth, and kindness. Ron is just plain cool – funny, considerate, sharp-as-a-tack and head-over-heels in love with his honey. He would do anything for her. His two daughters were an important part of the celebration, as well, and it’s obvious that they have a loving and mutual connection with Stacie. I wish you two every happiness as you begin your journey together as husband and wife!
With striking features, gorgeous skin, sparkling blue eyes, Stacie is a regal beauty.
Ron, bookended by his adorable daughters, grins at the camera.
The pumpkin orange and deep crimson pallette contributed to an autumnal ambience.
Stacie's father attends her procession down the aisle, while her veil whips in the wind.
The handsome couple share their first kiss.
Ron leans into Stacie, stealing another embrace.
Decadent hors d'œuvres by my favorite chef, Componere Fine Catering's Ethan Mantle.
Gorgeous greens complement the lush colors of Fall in this magnificent tablescape.
A handsomely designed backdrop couches Stacie and Ron's lip lock.
As the evening wanes, Stacie and Ron share the spotlight in each other's arms.
I’d also like to offer a special toast to Jean Marks and all of the superbly-talented vendors who contributed to this unforgettable wedding.
Wedding Planner | Jean Marks
Ceremony & Reception | Thomas Fogarty Winery
Florist | Precious and Blooming
Caterer | Componere Fine Catering
Cake | Elegant Cheesecakes
Photographer | Catherine Hall
Officiant | Reverend John Sullivan
DJ | Big Fun DJ
Hair | Alli Dunnam with Envy Salon
Papery | Rachel Hanson Graphic Designs
Rentals & Lighting | Hartmann Studio Rentals
PlumpJack Union in Destination Weddings!
From The Studio, Press 0
Tue 01.11.2011
The December 2010 issue of Destination Weddings & Honeymoons magazine features some of my Lake Tahoe wedding photography. The event took place at one of my all-time favorite venues – PlumpJack Squaw Valley Inn and featured my fabulous clients, Ci Ci and Bob. The vision for the wedding: No tradition! The unconventional affair started with a mountain-top ceremony concluding with the couple skiing down the hill!
They are an inspiring couple, and it is an absolute honor to share photographs from their special day. I hope you enjoy!
Save Lives, Grow as a Photog | Thirst Relief
Causes, From The Studio 0
Mon 01.10.2011
Did you know that every 15 seconds someone dies of a waterborne illness? That’s 5760 people every day! Thirst Relief’s mission is to save lives by tapping into the incredible talent and generosity of the photo industry.
You can help. Bid on a mentoring session with your favorite photographer! I’m participating in the 2011 Thirst Relief Mentor Auction. 100% of the proceeds directly benefit Thirst Relief. Add to that the incredible wisdom and talent that is being shared in the one-on-one mentor sessions and you have better and more successful photographers! I’m inviting you to bid on my Mentor Session.
To find out more, read about my personal, one-on-one Mentoring Session below:
Great marketing tactics are often what defines the success of individuals in the over-saturated pool of talented professional photographers. Catherine will review your traditional and online marketing materials and create a unique critique of your current marketing campaign. Guidance will include everything from a portfolio review to feedback on your latest tweet (or lack thereof!).
Check out this recent video created for PDN’s PhotoPlus Conference to see some of the results of Catherine’s marketing campaign! – Catherine Hall’s “Self Promotion Resource Guide: Complete Edition,” valued at $229! It provides everything you need to attain the next level in pro photography.
1. Competition Guide
Maximize the promotional benefits of photography contests, gallery exhibitions, accolades, grants and scholarships. *Also available separately.
2. Blogging Guide
Create a following through your blog and attract more attention to your website.
3. Email Marketing Guide
Communicate better with more people through effective email marketing.
4. Press Release Guide
Grab editors’ attention through catchy releases that land you valuable attention from the press.
5. Bridal Magazine Guide
Learn how to send your materials so they reach the right people at the right time.
6. Biography Guide
Compose a bio that illustrates your credentials and promotes your personality.
7. Social Networking Guide
Connect with potential clients through social networking sites like Facebook, Twitter and LinkedIn.
Praise for “Self Promotion Resource Guide: Complete Edition”
“Catherine really brings it all together – the professionalism, the promotion and the sense that you, too, can do this if you just have the right tools.”
Jim Garner, Photographer
“Catherine provides a clear, definitive set of resources for rising your studio to the next level.”
Lori Nordstrom, Photographer
I Take to the Lecturn | PDN Photoplus 2010
From The Studio, Out + About 0
Sat 01.08.2011
At the PDN PhotoPlus 2010 conference, I delivered a seminar about how to become a household name in photography – fast! My students and I unpacked the sometimes-daunting world of social-media marketing, discussing savvy use of contemporary media, such as blogging, Facebook, podcasting, video blogging, and Twitter. I also emphasized how crucial it is to take a risk and get your photography out there – from editorial features, awards, gallery exhibitions, and scholarships. My students were fantastic – we had a blast learning, getting to know one another, and developing connections that will last for years to come.
