Archive for January, 2013
It’s that time of year again, when droves of passionate photogs flock to Vegas for the WPPI conference and expo. At this years event I will be delivering an arsenal of tactics on how you can solidify an artistically rich brand identity.
Last years class SOLD OUT FAST so make sure to Register Now to guarantee your spot!
How to Stand out in Today’s Saturated Market | Sunday March 10, 2013- 3:00-4:30 PM
Award-winning photographer, TWiT Photo host, and Top Model Release developer Catherine Hall delivers a point-by-point arsenal of tactics to solidify an artistically-rich brand identity while expanding a profitable, long-term business model. She outlines readily-applicable methods to shine despite an oversaturated and highly-competitive market, nail your dream gig regardless of how unavailable it might seem, fine-tune an irresistible portfolio, and pursue personal projects that ultimately elevate the overall caliber of your work and thus sharpen your professional edge.
The talk also provides takeaways for ultimate success—working smart rather than over-working, inventing opportunities that yield long-term client relationships, intelligently relying on intuition, and harnessing fear to your advantage. As a special offering, Catherine also spells-out five crucial technical lessons—from specialized focusing techniques to tips about how to treat your CF cards—that she wishes she had learned at the beginning of her photography careers.
Every once in a while you come across a book that changes the way you think, shoot, and experience life through your lens. I was recently planning for a family session and needed some inspiration – I picked up Tamara Lackey’s book “Envisioning Family“ and got so much more. I will be sharing some tips inspired through her over the next few months starting with today.
GET PAST THE SMALL TALK: Let’s face it, avoiding awkward small talk can be a daunting task for many photographers. There can often be a sense of unease with the subject you’re photographing simply because they are not used to being the center of attention of your camera. However, there are many ways to get past the small talk and capture genuine and authentic photographs. As Tamara states:
“I would suggest that meaningfully interacting with others – whether you photographing them or not!- often comes down to simply getting past the superficial bubble we all place around ourselves and finding a meeting place where you can connect in an honest and engaging manner” pg 104.
One way that I practice this is simply playing with my subjects and having fun! I strive to engage with them in a comfortable way that allows me to interact with them while capturing an authentic and telling image. Another suggestion via Tamara Lackey: One shortcut? Discover something in each other that moves each of you past what you can do for each other and mercifully transports you to a place where you can simply accept and appreciate each other.
For more tips on capturing meaningful family portraits check out Tamara Lackey’s book, “Envisioning Family”.
Start the year off right and protect yourself! For our readers, today Top Model Release will be offered at a special price of $4.99 (normally $8.99)! Top Model Release is a sleek, easy-to-use iPhone app that allows you to create, customize and store model and property releases across all your Apple devices using the latest iCloud technology. Start off the year right and make sure that your photos are always backed by a legitimate model release. Download today in the iTunes App Store !