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It’s that time of year again, when droves of passionate photogs flock to Vegas for the WPPI conference and expo. At this years event I will be delivering an arsenal of tactics on how you can solidify an artistically rich brand identity.
Last years class SOLD OUT FAST so make sure to Register Now to guarantee your spot!
How to Stand out in Today’s Saturated Market | Sunday March 10, 2013- 3:00-4:30 PM
Class Description:
Award-winning photographer, TWiT Photo host, and Top Model Release developer Catherine Hall delivers a point-by-point arsenal of tactics to solidify an artistically-rich brand identity while expanding a profitable, long-term business model. She outlines readily-applicable methods to shine despite an oversaturated and highly-competitive market, nail your dream gig regardless of how unavailable it might seem, fine-tune an irresistible portfolio, and pursue personal projects that ultimately elevate the overall caliber of your work and thus sharpen your professional edge.
The talk also provides takeaways for ultimate success—working smart rather than over-working, inventing opportunities that yield long-term client relationships, intelligently relying on intuition, and harnessing fear to your advantage. As a special offering, Catherine also spells-out five crucial technical lessons—from specialized focusing techniques to tips about how to treat your CF cards—that she wishes she had learned at the beginning of her photography careers.
TIP OF THE WEEK: The Science of Shapes
Blog, Photo of the Week 
1
Tue 03.27.2012
The image featured here was taken at the 2008 Burning Man Festival, a 30,000+ arts and culture gathering that takes place every September in the barren desserts of Black Rock City in America. I rendered this portrait as a metal print, which recently won first place in the WPPI NYC @Photoplus 16×20 Print Competition in the Individual Portrait Category. Here, you can see me with the metal print and winner’s award :)
TIP OF THE WEEK: Shapes–both singular ones and patterned, repetitious ones–often govern the composition of good photographs. They create compelling images because a sense of intrinsic order and inherent design reigns. The background of a subject isn’t always just there as a secondary element. Here, the patterened “background” exemplifies and supports the circular and triangular shapes of this man’s hair, glasses, and necklace. The design elements come together to create not only a cohesive, but a visually arresting, whole.
Don’t miss a chance to watch or listen to your favorite photographers – download the TWiT Photo podcast on iTunes for free :)
At the Wedding & Portrait Photography International (WPPI) conference 2012 in Las Vegas, Catherine is joined by 8 industry experts and insiders to convene on the controversial subject, Is Technology a Menace to Photography?
The luminary-studded panel featured renowned photographers such as Pulitzer Prize winner Greg Gibson, celebrity photographer and Help-Portrait creator Jeremy Cowart, reDefine host Tamara Lackey, Fast Track Photographer educator Dane Sanders, legendary wedding photographers Cliff Mautner and Jerry Ghionis, hot emerging fashion photographer Lindsay Adler, and glamour queen Sue Bryce. They engaged in a heated discussion about topics, such as the too-easy lure of technological gimmickry to smooth over lack of artistic know-how; self-education and cultivation of a unique creative vision with responsible and mindful use of technology; so-called “naive” art; the future of point-and-shoots and DSLRs in an age of camera phones; and the relevance of professional photographers over the coming decade.
Here are some quotes from the show:
Lindsay Adler:
It has nothing to do with the technology but about the person. In the end, if you’re a good photographer, if you have good ideas, that’s what wins.
Jeremy Cowart:
Photographers, instead of going out and pursuing personal projects, they are just obsessed with blogging, [social media, etc.] Sometimes I just want to scream on Twitter, ‘Why aren’t we talking about images?’
Greg Gibson:
iPhoneography makes photography accessible to the masses and as a result, it makes it easy to get fooled and tricked into thinking that now exposure’s easy, focus is easy, that photography’s easy.
Jerry Ghionis:
I believe the digital revolution has made us lazy. Many new photographers learn to shoot RAW, over and underexposed by two stops, do what you want in Photoshop, slap a filter, slap a texture on there, and it will be okay.
Tamara Lackey
You want the viewer to feel something when they look at the portrait, that ability to empathize with another individual and pour that into a portrait doesn’t improve with a greater pixel count.
Dane Sanders
When I am at my most creative, it has very little to do with what I can pull off technologically.
Sue Bryce:
If i know enough to sustain an income and market myself, in an industry that is so flooded with photographers and yet I can stand out, by offering a brand that is better than others, then who gives a f*** if I don’t know your old craft?
Cliff Mautner
I’m a much better photographer now since I went digital; my skillset has increased ten-fold. I think everybody here can say to themselves, I am a better photographer now because of digital.
Find out more by watching the video here or on iTunes. Next week: Travel photographer and blogger Gary Arndt. Have questions, suggestions or praises? Please email photo@twit.tv.
You all are in for a big treat. Today’s TWiT Photo episode features a panel of eight industry experts and insiders engaged in pointed, and often heated, discussion addressing: Is Technology a Menace to Photography? Convened at a private WPPI studio in MGM’s Grand Arena; the luminary-studded group included Pulitzer Prize winner Greg Gibson, celebrity photographer and Help-Portrait creator Jeremy Cowart, reDefine host Tamara Lackey, Fast Track Photographer educator Dane Sanders, legendary wedding photographers Cliff Mautner and Jerry Ghionis, hot emerging fashion photographer Lindsay Adler, and glamour queen Sue Bryce.
We discussed topics, such as the too-easy lure of technological gimmickry to smooth over lack of artistic know-how; self-education and cultivation of a unique creative vision with responsible and mindful use of technology; the future of point-and-shoots and DSLRs in an age of camera phones; and the relevance of professional photographers over the coming decade. If your ears aren’t already burning, they will be. TWiT Photo is streamed live on Tuesdays at 1:30pm PT/4:30pm ET on http://live.twit.tv, part of the TWiT Netcast Network. Viewers can also find episodes of TWiT Photo on http://twit.tv/photo or on iTunes.
Don’t miss a chance to watch or listen to your favorite photographers – download the TWiT Photo podcast on iTunes for free :)
Jerry Ghionis is recognized as one of top wedding and portrait photographers worldwide. He spills the light on how he creates and captures emotional scenes at a wedding. Not only has Jerry won the WPPI wedding album of the year seven times, he was also named the 2011 Australian Wedding Photographer of the Year by the Australian Institute of Professional Photography (AIPP). Jerry then shows us how to use available light in a photo shoot with Catherine!
Here are Jerry’s top tips and a few images from his inspiring portfolio:
1 Shoot for the wedding album.
2 Photography is more about communication than it is about technique.
3 Never forgo the fine art of lighting and posing.
Find out more by watching the video here or on iTunes. Next week: Travel photographer and Google+ superstar Trey Ratcliff. Have questions, suggestions or praises? Please email photo@twit.tv.
