Exciting things are afoot for Catherine Hall Studios! Look out for the latest news and announcements on Catherine’s editorial work, events, awards, causes, partners and more.
From The Studio
Dion Scoppettuolo partnered with Apple to create a dynamic, knowledgeable Pro Training Book for Aperture 3 Users. This is the same book that I offered as a reader-gift giveaway! Apple has featured me in the book’s “Cameo” section, which examined my use of Aperture 3 in post-production. An awesome book for anyone interested in becoming a pro in the digital darkroom. Read an excerpt from Aperture 3: Organize, Perfect, and Showcase Your Photos featuring me and my photography:
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Did you know that every 15 seconds someone dies of a waterborne illness? That’s 5760 people every day! Thirst Relief’s mission is to save lives by tapping into the incredible talent and generosity of the photo industry.
You can help. Bid on a mentoring session with your favorite photographer! I’m participating in the 2011 Thirst Relief Mentor Auction. 100% of the proceeds directly benefit Thirst Relief. Add to that the incredible wisdom and talent that is being shared in the one-on-one mentor sessions and you have better and more successful photographers! I’m inviting you to bid on my Mentor Session.
To find out more, read about my personal, one-on-one Mentoring Session below:
Great marketing tactics are often what defines the success of individuals in the over-saturated pool of talented professional photographers. Catherine will review your traditional and online marketing materials and create a unique critique of your current marketing campaign. Guidance will include everything from a portfolio review to feedback on your latest tweet (or lack thereof!).
Check out this recent video created for PDN’s PhotoPlus Conference to see some of the results of Catherine’s marketing campaign! – Catherine Hall’s “Self Promotion Resource Guide: Complete Edition,” valued at $229! It provides everything you need to attain the next level in pro photography.
1. Competition Guide
Maximize the promotional benefits of photography contests, gallery exhibitions, accolades, grants and scholarships. *Also available separately.
2. Blogging Guide
Create a following through your blog and attract more attention to your website.
3. Email Marketing Guide
Communicate better with more people through effective email marketing.
4. Press Release Guide
Grab editors’ attention through catchy releases that land you valuable attention from the press.
5. Bridal Magazine Guide
Learn how to send your materials so they reach the right people at the right time.
6. Biography Guide
Compose a bio that illustrates your credentials and promotes your personality.
7. Social Networking Guide
Connect with potential clients through social networking sites like Facebook, Twitter and LinkedIn.
Praise for “Self Promotion Resource Guide: Complete Edition”
“Catherine really brings it all together – the professionalism, the promotion and the sense that you, too, can do this if you just have the right tools.”
Jim Garner, Photographer
“Catherine provides a clear, definitive set of resources for rising your studio to the next level.”
Lori Nordstrom, Photographer
At the PDN PhotoPlus 2010 conference, I delivered a seminar about how to become a household name in photography – fast! My students and I unpacked the sometimes-daunting world of social-media marketing, discussing savvy use of contemporary media, such as blogging, Facebook, podcasting, video blogging, and Twitter. I also emphasized how crucial it is to take a risk and get your photography out there – from editorial features, awards, gallery exhibitions, and scholarships. My students were fantastic – we had a blast learning, getting to know one another, and developing connections that will last for years to come.
Leading up to the celebration of a couple’s nuptials, a highly refined, sophisticated, time-tested process occurs. Coordinators execute the vision of the bride, carrying out her unique approach to create a meaningful and monumental wedding day. Without the skill and savvy of a brilliant coordinator, the elegance and grandeur of a finely-crafted wedding would be but a dream.
But what makes a coordinator truly epic is her or his attention to the details – including through expressions of gratitude. It’s the handwritten cards, kind thank you calls, blog acknowledgements, and other special ways of reaching out that make a coordinator forever-endearing. Jean Marks is one such coordinator – her capacity to make everybody involved feel vital and significant amazes me.
Part of the mutuality between a coordinator and photographer includes extolling one another’s talents to other people in the wedding industry. Recently, Jean wrote a generous-beyond-words blog entry thanking me for contributing to her event. Jean is an example not only of creativity and execution, but also personal-and-public relations. Remember, it’s the details, like genuine expressions of gratitude, that transform a great professional into an enduring figure in the hearts and minds of clients and industry insiders.
I raise a toast to the wonderful Jean Marks!