Guest Posts

On Wednesday, we will feature articles from some of the most inspiring personalities in various creative fields. Watch out for excellent posts by leaders in photography, business and social media marketing.


10 Questions To Help You Write a Media Pitch

Wed 02.15.2012

Publicist and brand builder Elena Verlee is one of Forbes Magazine’s “20 Women for Entrepreneurs to Follow on Twitter,” holds the distinction of an All Facebook “10 Facebook Pages Every PR Professional Should Be Reading” and is a Visa Business Network Syndicate. Whew! When she’s not racking up limelight honors, she manages the high-growth and technology PR agency Cross Border Communications, which services the UK, Canada and the US, and maintains the irresistible PR in Your Pajamas, a blog that focuses on equipping smaller-budget entrepreneurs and businesses with do-it-yourself marketing savvy and know-how. In this guest post, Elena talks about how entrepreneurs (who, like most of us in the photography industry, probably never studied writing) can craft on-target media pitches to maximize exposure for their business. Here are her top 10 most vital tips for DIY marketing magic!

Follow Elena Verlee on Twitter.


Post by Elena Verlee.

I have friends whose big dream is to sequester themselves and write a book. Although I like to write, it’s not something I dream of doing day in and day out. I don’t like sitting in front of a blank page, but I do know that once I get an idea and get started, things usually flow.

Most entrepreneurs I know are not writers. You started your business because your passion and natural gifts are in a particular space.

Most entrepreneurs I know didn’t realize how much marketing they would need to do in order to succeed. And that effective writing- from websites to sales materials, direct mail to blog posts – will be a crucial part of you getting heard above the noise.

If you’re doing your own PR, writing a media pitch can be downright intimidating. I know it’s hard to sit down to a blank piece of paper. So I’m sharing with you some questions I ask our clients, in order to help your creative juices flow and create a compelling media story.

Read the rest of this entry »

Excellence Is In The Margins

Wed 02.01.2012

Photographer and writer Guy Tal rises above the white-noise chatter of the blogosphere with his deeply subtle, radically humane reflections on artistic inspiration. Guy approaches life with a unique-order joie de vivre, and as a photographer, his landscape images lend vibrant and fresh energy into the medium. As a writer about the craft of photography, his profoundly philosophical and measured meditations stir my soul. It’s with great excitement that I present to you Guy’s guest contribution — in this moving, incisive essay, he explores why artists create and, alternatively, why we create excuses for our perceived imperfections. Ego and insecurity have no place in our lives, they are but self-fabricated delusions that only interfere with what’s really important in life: quality experiences endowed with truth and meaning.

Follow Guy Tal on Twitter.



Post by Guy Tal. Image by David Fantle

The artist is nothing without the gift, but the gift is nothing without work.

–Emile Zola

Ever wonder what makes one image “better” than another? In some cases it may be obvious – one may have more compelling subject matter, another might suffer from poor technique, some benefit from fortuitous circumstances (“same place, but with a rainbow on top”) etc. Still, most of these can be canceled out through practice or luck. There is still that “something,” though — that elusive “je ne sais quoi” — that sets off great from good. It is why some can produce great work more consistently than others, even working in the same medium and with the same subjects and using the same tools.

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10 Tips to Incredibly Successful Public Speaking

Wed 01.25.2012

Everybody has that go-to text that they consider indispensable to their personal or professional growth and game. For some, it might be a pop-psychology self-help title or a favorite French cookbook. For me, David Meerman Scott’s most recent book, The New Rules of Marketing and PR, is my latest marketing bible. It is no small honor, then, to have this global leader in web public relations and marketing strategy guest blog for my site. He is not only the author of seven books, but also a highly sought-after public speaker. With a wealth of experience delivering addresses to international audiences, he has developed a power-packed, ten-point toolbox for sharpening your public speaking skills. Here, he shares with you everything you need to know (and then some) about how to maximize your impact when you stand up behind the mic.

Follow David Meerman Scott on Twitter.


Photo of me presenting in Istanbul, Turkey, courtesy of MediaCat.

Post by David Meerman Scott

I’ve been to something like one hundred conferences and corporate events in the past several years as I travel the world delivering keynotes and running seminars. I’ve seen a few great speeches. Sadly, most speeches I see are not very good. Some are downright terrible.

I’ve been collecting some observations on what makes a good presentation and also drawing from my own experience.

Most of us have an opportunity to speak, perhaps at your industry event, or your company’s sales conference, or to a local club.

Make the most of your opportunity.

Take it seriously

If 200 people are in a room and you speak for a half hour, you are taking up 100 hours of people’s time. I see many speakers “wing it” and it makes me feel sorry for the audience. Don’t look bad.

Know the conference organizer’s goals

When I speak, I work with organizers to deliver three goals in equal proportion: Education, entertainment, and motivation. Since I am a paid speaker, I must deliver on all three so the conference organizer is happy they invited me. You need to know the goals for being on the podium too. Why were you invited? How would the organizer define success?

Tell stories

When someone says: “Let me tell you a story…,” you’re interested, right? When someone says: “Let me tell you about my company…,” is your reaction the same? It doesn’t sound like a way you want to spend your valuable time, does it? Stories are exciting. Most presentations are dry. Open with a story. Tell stories to illustrate your point. It’s fascinating to see an audience sit up and pay attention when you start to tell a story on the stage.

Nobody cares about your products (except you)

Yes, it’s just like what I say about Web marketing. What people do care about are themselves and ways to solve their problems. A speech is not about you; it is about your audience. You must resist the urge to hype your products and services. Even if you’re asked to speak about your company or your products, make it about your customers or the problem you solve instead.

Prepare and practice

Run through your presentation as many times as required so that you are completely comfortable with the material. You should know the presentation so well that you could do it without PowerPoint and without notes.

Don’t use PowerPoint as a TelePrompTer

Slides are great for showing images, charts, and the like. Consider showing a short video. But definitely don’t use slides to show bulleted lists of text. Yawn! Way too many people just read off their slides. Don’t! PowerPoint is not a speaker’s crutch; it is a way to illustrate your spoken point. By the way, some of the best speakers don’t use slides at all.

Arrive early

There is nothing worse than a presenter fumbling with technology on a stage. Everyone becomes uncomfortable and it is nearly impossible to make up that bad first impression. You should plan to arrive at the venue with plenty of time to spare and go to the room at least one hour prior to when you go on. You may need to arrive much earlier if there are sessions before yours because you will want to set up and test your equipment and stand on the stage to get a feel of the room. Use the microphone to hear your voice. Get as comfortable as possible with the venue before people arrive (or when they are on a break). The conference organizer and the A/V people will love you for arriving early! And when you are comfortable with logistics, you will deliver a better speech.

Bring an electronic copy of your presentation

I always carry my presentation on a memory stick and wear it around my neck from the moment I step out of my house until after I have presented. I wear it on the plane and in the hotel. I wear it out to dinner. You never know what may happen to your computer (I spilled water on my computer in Brussels once and fried it), so having that backup is comforting.

Don’t go long

When you build a speech and deliver it for the first time, it almost always runs long. Don’t go over time! It’s okay to end short because you can take a few questions, but running long makes the entire event schedule get out of whack. Worse, they may pull you off the stage, which looks awful.

Be aware of body language

My friend Nick Morgan, author of Trust Me: Four Steps to Authenticity and Charisma says: “When words and body language are in conflict, body language wins every time.” If you are nervous, it shows. If you don’t believe what you’re saying, it shows. If you aren’t having fun, it shows. And your audience will always react to your body language instead of your words.

Emerging Photographer Spotlight | Israeli Ronen Goldman

Wed 01.18.2012


I am pleased to debut my latest series, Spotlight, in which I highlight the work of emerging, noteworthy photographers worldwide who create meaningful, memorable work. It is an honor to introduce my first guest, Israeli photographer Ronen Goldman (pictured above in his own work), whose imagery – both commercial and fine-art – investigates the limits of verisimilitude and the suspension of disbelief. Below, check out our recent conversation covering topics as diverse as the “Israeli question,” painstaking post-production, and the pursuit of bringing one’s own, internal “dreamworld” to viewers’ eyes.

Follow Ronen Goldman on Facebook.


Photos by Ronen Goldman

Your conceptual approach to photography yields dynamic, at times surreal, results. Talk about the notion of the “photo dream.” From what influences did you develop such an entry point into the art of photography?

I have always been interested in dreams. It seems to me that experiences we have while sleeping are sometimes as powerful and meaningful as “real events.” The subconscious is such an intriguing and uncharted land, and always proves itself a worthy realm for exploration. This preoccupation with my own subconscious is how my Photo-Dreams series came to life; it is an attempt to recreate dreams or dream fragments through photography. Once this series started to accumulate more and more entries, it became a collection known as the “Surrealistic Pillow Project.” I’m influenced by the surrealist movement that took the subconscious-based art to amazing levels. Artists like De-Chirico, Magritte, Man Ray, Ives Tanguy and Dali are among my favorites.

Your identity as an Israeli – a contested political, social and economic territory – has surely shaped your identity as an artist. How does your sociocultural background shape the way you see the world from behind the lens of a camera?

Israel is a very “loaded” place to live – for so many reasons. Truthfully, I try not to get political with my art, since my subconscious is much more amorphous. There is no doubt, though, that living here creates some deep-rooted ebbs and flows of anxiety, paranoia and exhilaration that are evidenced in the photographs I create.

You were one of the winners of Catherine Hall Studios’ Exploration of a Muse photography contest. How did you first hear about the contest, what inspired you to enter, and how did you create your winning submission?

I follow Catherine’s TWiT Photo podcast and was excited to find the competition on Google+. The subject of “Exploration of a Muse” was too good not to enter, so I did – right away! My winning submission is called “Master Magician.” I depicts a mysterious man in the woods, who is throwing cards in the air that magically spiral towards the camera. Creating this image was painstakingly long, since I shoot all parts of my images on location. I shot every single card in that photo separately and in its unique position and then combined the layers of photos together to create the spiral.

What guiding impulses – both intrinsic and extrinsic – drive you to take pictures?

Every photo starts from a dream or fragment I remember. I then sit and start exploring what interests me about the dream and figuring out why it appeared to me in the first place. I develop the idea into an image in the real world, somehow devising a way to call it into existence, despite all the technical and photographic constraints. My drive comes from wanting to share complex, abstract ideas with other people.

Your artistic process obviously requires a lot of technological manipulation. What gear and software are indispensable to your photography?

Nowadays, I use a 5D Mark II, which I absolutely love. I also use an array of prime lenses, but some of my best images were created early-on with a Canon 350D and pretty unsophisticated lenses. Photoshop, of course, is indispensable to me.

Who are three of the most influential figures in your growth as a photographer?
I am influenced by any art I run into, whether it’s painting, music, sculpture, or literature. I appreciate anything that involves people making thought provoking objects for others to to view or experience. Choosing three is very hard, but I’d say they are:

Rene Magritte:
He created worlds of poetry by juxtaposing objects in beautiful ways, and made the viewers believe that what they are looking at is impossibly real.

Nick Drake:
He created beautiful, masterful music even when nobody was listening.

Henri Cartier-Bresson:
His keen eye – ready to freeze whatever it is the world displayed in front of him and arrange it all, amazingly, in split seconds – is astonishing.

Did you receive formal training in photography – and, if so, where did you study? How valuable is a university education or technical degree for people who aspire to become professional photographers?

I attended Tel Aviv University, where I studied film, script writing and storytelling. There is no doubt these subjects influence my work today, although I really only got into photography after graduating, so I can’t say that I have any formal training whatsoever. That said, education is extremely important, especially in a field like photography where there is so much technical stuff that one should really know about. I got all my photography education from reading books, magazines and Internet resources. There is so much you can learn online, and learning that way was the right way for me. If you feel more comfortable studying at a university you should do it – whatever path is best for you to acquire knowledge is the journey that you should take.

Recreating ‘Girl With a Pearl Earring’: Study From the Masters

Wed 01.11.2012

You all know Rick Sammon. Gregarious, lighting-sharp photog who scours the world in search of singularly unique subjects. To date, he has traveled to more than 100 countries, braved a much-publicized rescue from the wild Highlands of Papua New Guinea, and published 36 photography-industry books over the past 20 years. His life is the stuff of legend. Last year, Rick and I spent a good deal of time together, bonding as professionals, tech geeks, and lighting freaks; recently, he was gracious enough to travel to our studio in Petaluma to appear on yet another fun-filled TWiT Photo episode with Leo and me. Below, Rick dishes on his creative process for his “Girl with a Pearl Earring – The Photograph.” Teeming with tips and tricks for lighting up your pictures like the old, painterly masters, this guest post is solid gold.

Follow Rick Sammon on Twitter.


Post + Photos by Rick Sammon

We can learn a lot from the master painters.

One of my favorite paintings is “Girl with a Pearl Earring” by the Dutch master Johannes Vermeer. The painting has been referred to as “The Mona Lisa of the North.” Hey, I like it even better than the Mona Lisa.

One of my favorite movies is “Girl with a Pearl Earring” starring Scarlett Johansson.

Both the painting and the movie inspired my shoot: “Girl with a Pearl Earring – The Photograph.” My goal was to try to recreate the beautiful lighting Vermeer used – which included the nice catch light in his model’s eyes and the soft side lighting. Perhaps most important I wanted to recreate the mood and feeling of the painting – or should I say the model.

I studied pictures of Vermeer’s famous portrait, following the advice I give my photography workshop students: Study the works of master painters. These works will teach you about light and shadows, color and detail, posing and composition . . . and many more elements that go into making a good image.

I made the portrait in my office. I don’t have a studio, but I turned my office into one in about 15 minutes. We shoot here during my Croton Creative Workshop.

Please add Croton Creative link above:

http://www.ricksammon.info/p/croton-workshops.html

Here is the simple process I went through to get the image:

The first step was to find a model, which turned out to be my friend’s daughter, Maggie.

Next I bought the propos: two scarves from Macy’s. Maggie already had the jacket.

Before my Maggie showed up, I set up a very basic lighting system. One Canon 580EX II Speedlite in a Westcott Apollo soft box. I fired the flash with my Canon ST-E2 Wireless transmitter. I shot with my Canon 5D Mark II and Canon 100mm lens.

Some lighting tips:
• The larger the light, the softer the light.
• The closer the light, the softer the light.
• Don’t point the light (Softbox in this case) directly at the subject. Rather “feather” it, that is, point it slightly in front of the subject.
• Don’t underestimate using only one light source. If it worked for Vermeer, who used one window light, it can work for you.

During the shoot I shot tethered, using Canon Digital Photo Processional to see my pictures on my MacBook Pro. The Beatles looked on, from a poster I got in 1967.

I had a print of Vermeer’s painting attached to the soft box, and one next to my computer, for guidance. Maggie had studied the painting and the girl’s expression for a week before the shoot.

It was finally time to shoot! My wife, Susan, helped set up the shot, while Zoe, another friend’s daughter, held a Westcott black panel on the opposite side of the soft box to eliminate any reflected light.

I did a bit of work in Photoshop: cropping, increasing the contrast, dodging the earring, and using the Color Replacement brush to change some of the colors in the image. I spent maybe one hour in Photoshop.

What really makes this image so cool is Maggie. Never underestimate the importance of a good model – and the right model. I knew Maggie was perfect for the part.

So again, study the work of the masters if you want to master your lighting.

For more lighting tips, see my apps:

Light It! and Rick Sammon’s 24/7 Photo Buffet

Explore the light,
Rick

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