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(Image of Lawrence Chan courtesy of Greg Bumatay)
In this day and age where life flickers in 140 characters or less, chances are no one is going to read your blog posts...or mine.
Additionally, many social media mediums - such as Twitter - may not
have metrics installed to monitor the effectiveness of a mention. Thus,
links to blog posts or websites are helpful. The following are some
tips on making effective blog post titles!
1. Content is king - make sure that your content is catered for your target audience. Sometimes I write the content first, then come up with a catchy title afterward, but that's not always suggested.
2. Solve a problem, give advice, provide value - if the post brings relevance to an issue faced by your readers, then it will be many more times compelling. A snappy title of such would start like "How To..."
3. Lists - this blog post title is an example, "8 Ways To Write Effective Blog Post Titles". When there is a list, such as "Top 10 Ways To..." there is structure. No one is in for a surprise.
When readers find it an achievable goal, they can see the light at the end of the tunnel before even trekking down it. My previous blog post regarding "4 Reasons Why The Wedding Industry Is Changing" is another example.
4. Keep it simple and direct - get to the point with adequate information (avoid being flowery, poetic, creative or cryptic). For good examples, visit your local mall and see how stores get your attention in short spurts - "Entire Store 40% Off"
5. Make comparisons - readers always enjoy reading different perspectives on what the writer perceives as "better" or "best." For example, my post on "Blogging vs. Twitter vs. Facebook".
6. Do not oversell - if the content does not reflect the title (even if compelling), then readers are very likely to defect and potentially never to return, unsubscribe from a mailing list, unfollow on Twitter and unsubscribe from Facebook.
7. Personalize it - let your personal flair shine through (i.e.: Jane and Jack are Like Rabbits - Carrot Themed Wedding) rather than using conventional titles (i.e.: Wedding: Jane and Jack).
8. Powerful words (mostly adjectives) - use words such as secrets, free, easy, sexy, and handy are always catchy for readers. Watch some late night infomercials!
**Content originally published on Tofurious.com at http://tinyurl.com/239y93p
Something special was happening at Wedding 360
but I couldn't put my finger on why it was such an inspirational event. I spent
two days at the St. Regis in San Francisco last week
surrounded by exceptional talent from all avenues of the wedding world. Wedding
360's The Academy for Wedding Planners and Designers was much more than
the sensational design showcases, fabulous parties, and incredible speakers. As
Wedding 360 came to an end I realized why I felt so excited and awe struck by
this outstanding event. Although I was a speaker, the participants were in fact
many of my inspirations. I was surrounded by brilliant people excited to be
there and for this I am both honored and humbled to be able to collaborate with
them.
Jean Marks and Jubilee Lau created something remarkable - they created a two day event bringing together some of the world's leading professionals. I enjoyed every moment and left profoundly impressed, my heart yearning for more time with so many talented people. It was so exciting to be part of a group that understands the importance of education when it comes to staying fresh, inspired, and a leader in our oversaturated industry. Wedding 360 became a must attend event for all designers and coordinators. I am so grateful that Jean and Jubilee invested their hearts, souls and finances to raising the bar in our industry. These two remarkable women truly inspired me and many others.