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I Take to the Lecturn | PDN Photoplus 2010

Sat 01.08.2011

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At the PDN PhotoPlus 2010 conference, I delivered a seminar about how to become a household name in photography – fast! My students and I unpacked the sometimes-daunting world of social-media marketing, discussing savvy use of contemporary media, such as blogging, Facebook, podcasting, video blogging, and Twitter. I also emphasized how crucial it is to take a risk and get your photography out there – from editorial features, awards, gallery exhibitions, and scholarships. My students were fantastic – we had a blast learning, getting to know one another, and developing connections that will last for years to come.

Friends Old & New | PDN PhotoPlus 2010

Wed 12.01.2010

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Chatting with Jerry Ghionis

I relished in gathering with friends old and new at PDN PhotoPlus‘ recent conference. Amazing people were everywhere - and I have the pictures to prove it! Check ‘em out.
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Big News from New York City

Wed 10.27.2010

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While it’s always fun to travel, traveling as a photographer tops everything. For the next two weeks, I’m coming at you live from New York City, where commissions, corporate clients, and the PDN PhotoPlus Conference will help me feel like I’m back home…which I am! In New York, I got my start as a professional photographer, and although I returned to my California roots and moved back to San Francisco a few years ago, I divide my time equally between the Big Apple and the Golden State.

Last week, I posed the question: “What the #&%$ does the Novogratz family have to do with Catherine Hall?

The time has come to share my good news! (I’m talking oh-my-gosh, unbridled excitement.) For 72 hours, I will be staying in the West Village with famed wife-and-husband designers Cortney and Rob Novogratz (along with their seven children, ranging from their youngest infant to their oldest late-adolescent). They live in this apartment, which they created themselves:

The founders of Sixx Design and stars of Bravo’s artsy reality show, 9 by Design, Cortney and Rob have been featured in The New York Times, GQ, Forbes, and more. They’re insanely brilliant interior architects with an enormous brood, and they make their livelihood by moving into decrepit, last-leg homes (kids in tow), transforming them from the ground-up, and selling them for $20 million. It’s this unique concept coupled with their bohemian-luxury style that makes Cortney and Robert so captivating.

Over Halloween weekend, I’m shacking up the Novogratz’, where I will be documenting their lives around-the-clock, along with a few seated portraiture sessions. Creatively, I’m interested in befriending this power-team to learn more about what makes them tick, to spend time in the recently renovated home (I mean, seriously, they’ve included a couch designed by Zaha Hadid–seriously?), and to witness the madness that is a nine-member household. I’m fascinated by the family as a cultural phenomenon and particularly curious about the kids that Cortney and Robert are raising. My photo project is motivated by psychological inquiry, pop history, and a fine-arts sensibility.

Wish me luck in the (so very chic) fray!

It’s All About Exposure… | PDN PhotoPlus

Thu 10.21.2010


Catherine Hall | PDN PhotoPlus Conference 2010 from Catherine Hall on Vimeo.

In anticipation of the PDN PhotoPlus 2010 Conference, Catherine Hall Studios created a saucy, two-minute video to promote my forthcoming seminar. Want to learn how to become a household name in weddings and portraits… fast? This video offers a glimpse into how to make that happen! And, if you register for my class, Tweet @catherine_hall to enter a drawing for a fantastic gift!

Become a Household Name – FAST!

Mon 10.11.2010

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Come to New York and attend my seminar about how to promote yourself as a leader in your field at the forthcoming PDN PhotoPlus International Conference & Expo.

For the second half of October, I will be saying farewell to my San Francisco studio and greeting New York City (where I started my career as a professional photographer). While my sojourn will involve some pleasure–like dining at the heavenly Candle Cafe and trolling around the vast art-historical treasures at the Metropolitan Museum of Art–the trip will essentially be all about photography, all of the time.

While on the East Coast, I am excited to lead a seminar at the PDN PhotoPlus International Conference & Expo, one of the world’s most important and definitive gatherings of photographers. Keynote speakers include photography legends, such as Art Streiber, Mark Seliger, Marcus Bleasdale, and Al Bello, among others. Wow.

Wonder what my lecture’s called? You guessed it! Promote You: Become a Household Name in Wedding and Portraits FAST!
A seminar suitable for all levels, I will unpack the world of social media marketing, laying down savvy use of contemporary media, such as blogging, Facebook, podcasting, and Twitter. I also emphasize how crucial it is to get your photography into the world through editorial features, awards, gallery exhibitions, and scholarships. Interested in figuring out how to promote the $%&@ out of your photography? Then, you’ve come to the right place.

Taking place from October 28 through 30, the PDN PhotoPlus International Conference & Expo is only 16 days away (and counting). What’s more, if you register for the conference before October 15, you can snag a sweet deal at a lower price, not to mention FREE expo passes.

So, come on out! I can guarantee this is the single-most best place to make connections with leaders in the field and immerse yourself in virtually every aspect photography–from marketing to artistic techniques.

Oh, did I mention that today’s first enrolled student to tweet @catherine_hall “I love my Epson Printer!” wins a truly fantastic prize!

Can’t wait to see you there!!

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