In the fast paced viral world we live in today, traditional marketing does not always cut it anymore. In this WPPI Radio interview with Scott Sheppard I speak about my Marketing Resource Guide and the Master Class I taught at WPPI 2010 based on these ideas.
I hope this interview encourages people to take a look at alternative forms of marketing. Social media outlets provide cost effective and far reaching ways to get your name out there. As I tell Scott, taking advantage of current technology is a smart way to move ahead. I firmly believe in the power of social media and even share which outlets I prefer and why. Plus I explain how getting involved in the the social media world has been both challenging and inspiring. Take a minute to listen to my interview with Scott.
To listen to my interview select interview # 92 Here.I would love to hear how you are utilizing viral and social media marketing in your business. Please share via comments!
Lighting Journal Entry #3 – One year ago…
Our journey started off with a bang. Ryan and I were in complete agreement that Profoto was the only lights we wanted to use. Since the company is internationally recognized as the best, neither of us thought otherwise.
We walked up to the Profoto booth at WPPI holding hands and excited to embark on this experience that would surely bring us closer. Unfortunately, our bliss was cut short when Ryan, with his film industry background, exclaimed that we were looking for the second biggest generator Profoto makes and happens to be incredibly heavy. Plus, this generator he was looking for is one their most expensive pieces of gear (we’re talking double digits here).
Ok, I admit it… as a chick, I like compressed, cute stuff. Easy to move, easy to store, and well, cute to look at. We discovered our differences on the Profoto Booth floor and had a bit of a tiff. Needless to say the two sales reps eagerly helping us slowly backed away and disengaged — awkward!! I felt like we had all been part of a domestic dispute. Good thing I made a lasting impression on my sponsor… and hopefully entertained a few people passing by.
We laughed over our argument later and turned it into a point of discussion, finally coming to a synonymous decision on what was best for Catherine Hall Studios. I’m looking forward to sharing my choice soon!
I guess it started a while ago when I realized that for most wedding photographers, myself included, “I exclusively work with natural light” translates into “I am afraid of strobe.” For many years, I lived by this mantra understanding and celebrating pure, natural light. However, despite the ability to manipulate this light, I have to admit that my photography was ultimately being restricted by the oh so glorious Sun.
As an album judge for WPPI over the years, I watched the albums go through and noticed a trend – flat light. As technology advances with higher ISOs and cheap digital cameras, people appear to be skipping over lighting theory. In reality, wedding photographers are probably the guiltiest of this in the photography genre.
While I have my reservations, I realized I had become quite comfortable and skilled working with natural light. I also understood that to be the best possible photographer for my clients and myself I needed take advantage of all the lighting tools available. This of course, included manipulation of artificial light and thus facing my apprehension head on. It was scary but also exciting.
After all, one of the greatest attributes of being an artist and a photographer is the ability to always be challenged and the never-ending opportunity to learn and grow. Last year, I choose to push myself out of my comfort zone of natural lighting and now I would like to share my journey into the world of enhanced lighting with a blog series, “Lighting Journey.” I hope you enjoy the ride.