From TWiT Photo to Photography Unfiltered

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TWiT Photo viewer ratings are the highest on record since the show’s debut, but our sales team has nonetheless been challenged to secure sufficient advertising. It has, in many ways, been an unusually tough sell: TWiT sponsors tend to be heavily tech-oriented; and our show, focused on the Art of Photography, is outside of this realm. My magnanimous and gifted co-host Leo Laporte  and I have persevered for the past year; but, at this juncture, have decided to move-forward in search of new horizons.

Potentially one of the saddest aspects of this transition is the thought of loosing connection with the incredible community of TWiT Photo fans, whose support and critical feedback have been instrumental in the program’s evolution and popular success. I can’t thank you all enough for your generosity and encouragement over the past year–the experience of cultivating meaningful, substantive dialogue about the art of photography has been, beyond a shadow of a doubt, one of the most transformational aspects of my career. I would like to extend especial gratitude to Leo, who has been an incredible teacher and role model, as well as the tireless and gracious TWiT CEO Lisa Kentzell. Thank you both for this wild, lovely, and rewarding ride.  I am always up for a sequel.

I believe that the true measure of success isn’t how well you succeed–heck, anybody can carry themselves with grace and dignity when they’re winning the gold medal–but how you draw upon setbacks as an entry-point for inventing new opportunity. I don’t think the joy ever has to stop, but that sometimes it might take-on a new form. In this case, the dissolution of TWiT Photo has paved the road for Photography Unfiltered. Together, we have built-up a powerful community, and this is what always prevails.

This August will mark the premiere of my very-own show, Photography Unfiltered. Interviews with the world’s leading photographers will still be at the heart of the program, but we will take it a step further. Based on your input, Photography Unfiltered will focus even more on technique, solid how-tos, practical take-aways, as well as solidifying community connection through program participation.

I am also thrilled to announce that TWiT’s very own gaffer, Ryan Marsh, will be joining me as a co-host. Ryan Marsh is an accomplished Lighting Designer who has been a key member of the Lighting Department on shows such as House, America’s Next Top Model, CSI: NY, Numbers and Bones. He has also lit commercials and music videos for MTV and VH1 and talent such as Seal, Heidi Klume, Prince, and Snoop Dogg, and is a member of the Hollywood Film Lighting Union.

Ryan is an unabashed gear enthusiast who got his start in Mechanical Engineering at UC Berkeley before carving his own unique path that ultimately led him into film production. He loves photography and is obsessed with generators, power systems and lighting.

86 comments

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  1. Christian

    Great news !
    I was disappointed with the end of the excellent show Twit photo
    A very informative show and moreover a good way to improve my english skills

    Bonne journée !

    Christian,from France

    Reply
    • You are very kind, I’m glad you enjoyed the show! Hope we can connect through Photography Unfiltered!

    • Ken

      2 – things… 1st, when will Photography Unfiltered be in iTunes- not the show preview but the actual show? Excited to hear/ see whats going on. I learned so much from Twit Photo! 2nd, I have a suggestion. More how to’s Such as: How to do this in PS or how to do this in Lr… Love the show and very excited for you! This show improved my life as a photographer, keep up the good work.

    • Thank you for being such a loyal viewer! You have some great show suggestions that would definitely fit in with the new format. Photography Unfiltered will be available on iTunes in the end of Summer

  2. I’m *so* very glad to see that you’ll forge on with the format. It’s really too bad that twit couldn’t carry a show for the love of it, but I’ll happily follow to the new thing. Congratulations, and keep up the good work.

    Reply
  3. Oscar

    This makes me very happy. Sad to see TWiT Photo end, but this seems like this will be a worthy successor. Very excited to see what this project launch.

    Reply
    • I was (very) sad initially too, but am really excited for the new show! Thx for your support!

  4. Catherine,

    Glad to hear you’re forging on! Loved watching Twit Photo. Maybe they just weren’t callin the right sponsors. I think the addition of how-to and a bit of gear talk might draw a few of those photo industry advertisers. Good luck!

    Reply
    • I can not tell you how grateful I am to have your support!

  5. TWiT photo is an incredible show and will remain a great resource for many years to come. Really looking forward to your new show – you’re a great host and you manage to bring in superb guests.

    Lots of luck with the new show! I’ll be listening.

    Reply
  6. gil feliciano

    Love you, Leo, Lisa and TWIT Photo and kinda sad to see it go. Always felt more podcasts should be like TWIT Photo. Never understood why a visual medium like photographer wouldn’t utilize more visual mediums like video. Look forward to your new show and wish you nothing but the very best Catherine! p.s. when’s Ryan getting on G+? :)

    Reply
    • Your kindness and support mean so much to me!

  7. Awww, like many others here I will be sad to see Twit Photo end! I loved you and Leo’s chemistry and interactions. I looked forward to each Tuesday for the new episodes, since I don’t have a TV in my office, so I would watch you guys. Looking forward to the future and the new show!

    Reply
  8. I was shocked and pretty upset last night as I watched the podcast. Twit Photo has become my favorite podcast. Too many other podcasts are negative and equipment based in nature. Twit Photo always made the photography first. I wish you the best of luck.

    Reply
  9. Barbara

    I expect the new show will even improve upon all your work on Twit-Photo. With your great interview style and now bringing in a lighting guru- the new show will be dialed up to 11! Can’t wait!

    Reply
    • Thank you for your kind words! I am beyond excited for the new show!

  10. You will not believe how much I learned from this show. Just by watching I have become a better photographer. this show is a class act with classy guests.

    Reply
  11. Thank god your continuing with a new show! TWIT Photo has taught me so much over the last year. And inspired me each week to get off my but and get out there taking more photos!

    The new show format sounds great as well!

    Reply
    • You are very kind, thanks for your support!

  12. This is one of the rare times it’s both sad and great news. I absolutely enjoyed your time on TwitPhoto and I’ll be looking forward to Photography Unfiltered!

    Reply
  13. Kathy Grant

    When I first heard that TWiT Photo was being canceled, I was really bummed. I learned so much from that show. I even bought a Nikon D7000 after watching the episode with Frederick Van Johnson!

    I am so excited to hear that you will be forging on with a show of your own. I am sure that the new venture will develop (sorry, had to use that pun) into a fantastic show. Your enthusiasm and personality really shines through. You have brought some wonderful, and varied talent on the show.

    Looking forward to the new Photography Unfiltered. I hope it will be downloadable to the iPad. I also hope that you will have show notes that include links, equipment lists, etc. Thanks!

    Reply
    • I truly appreciate your support and thoughtful words!

  14. Stephen

    I listen to a few TWiT podcasts but TWiT photo is my favourite. Thanks to you and Leo for all the work you’ve put in over the last year and a bit. I’m so glad to see that you’re going to continue on with your own show – can’t wait.

    Reply
    • Thank you! Excited to connect with you as a viewer of the new show!!

  15. Sue

    I’m so sad to see this show end. I loved watching you and Leo. You both are so down to earth and fun and I learned so much from the both of you and all the guests you had on the show. I was just telling someone the other day about the show and for them to tune in.

    I wish you the best Catherine with the new show, but I will miss the photograpy rapport you had with Leo :(.

    Reply
    • Thanks for being such a loyal viewer and sharing! I look forward to connecting through the new show.

  16. It was a shame to hear the end of TWiT Photo but I’m really looking forward to Photo Unfiltered – best of luck with the new show!

    Reply
    • I appreciate your support and can’t wait to move forward with the new show!

  17. I’m glad you are continuing on with your show. The new format sounds very exciting, since my favorite part of TWIT Photo were your photography hints and techniques. Good luck to you and Ryan. I can’t wait for the new show!

    Reply
    • Thank you- Photography Unfiltered will be great!

  18. BigJinge

    Just wanted to wish you all the very best for Photography Unfiltered. TWiT Photo has been an inspiration to me and improved my photographic knowledge no end.

    Thank you.

    Richard

    aka BigJinge in TWiT Chatrealm.

    Reply
    • I appreciate your support, I’m humbled to hear your kind words!

  19. Sorry to hear TWiT Photo is ending as I loved the show. I am a tech CEO/CTO who also loves photography. I have already subscribed to your new show Photography Unfiltered on iTunes and look forward to the new show. Best of luck.

    Reply
  20. Catherine, I am looking forward to the new show. Sorry to see the old one go, but excited for your future. Please look into making the podcast available via RSS because those of us who don’t have iphones are unable to subscribe to your new podcast in its current form. Many podcasters use a service called feedburner. Just a thought. Keep up the great work.

    –Matt
    Michigan

    Reply
    • Thank you- great suggestions too!

    • Here, here, I second that.

      Mark L.
      (also from) Michigan

  21. elena

    i’m gutted to lose twit photo, but so glad you’re carrying this forward. i’ve been listening to twit photo for a while now, and have learned so much.

    however, i haven’t been able to listen to ALL of the past shows. will twit photo’s archive still be available online for us to access?

    best wishes for a successful new adventure, i’m really looking forward to it!

    -elena

    Reply
    • I’m grateful to have your support! Yes, the TWiT Photo archives will still be available!

  22. Wow! Shame on advertisers for not supporting the show. As an emerging photographer who is also a Tech Guy, it was a perfect fit for me. Looking forward to your new direction and will support your efforts. Have learned so much from TWITPhoto. Was the best show of its kind by far.

    Reply
  23. Larry

    Without TWIT, I would have never found your work and started to follow you. I really appreciated the different perspective you brought to the network, and how you helped support Leo in a genre he loves.

    I will assuredly follow you to your new show, and I hope you have learned from this endeavor which will help make your new show all that better.

    If only Leo would be able to do syndication for shows like yours, rather than only TWIT produce packages. I know the costs are difficult, but it is the TWIT Network!

    Reply
    • Thank you for your kind words! I have learned so much from TWiT Network and can’t wait to continue on with the new show!

  24. Like many others, as an avid fan of TWIT Photo, I’m sad about the whole thing, and also happy and excited about your new show. I’ve already subscribe to the iTunes feed and can’t wait to see you and Ryan Marsh on the new set.

    Congratulations.

    Reply
    • It means so much to me to have such a loyal group of viewers! You are amazing!!

  25. Mark F

    Bittersweet.. TWIT Photo is my absolute favorite podcast and it will be missed. Great guests, and with you and Leo playing off each other, great interviews.

    But life goes on and best of luck with your new show.

    Reply
  26. Bernhard

    It’s too bad the new show is only available on iTunes. I’m running a Linux system here, which is not supported by Apple. Guess I won’t be able to watch/listen :-(

    Reply
    • Our goal is to have Photography Unfiltered on all the same channels as the TWiT network. We will keep you updated as we receive more information!

  27. It’s pretty evident that while advertising of Twit Photo might have been a hard sell, what you and leo were doing was appreciated by many just by reading these comments. People are loyal and will watch your new podcast I know I will be. (it’s because of shows like you’re the Retina iPad was made.. ;-) ) What you are proving is however something more important. There is no such thing as failure, only lessons from which we learn, just before we turn to the next page of our life.

    Good Luck..

    Reply
    • I am beyond grateful for your words of encouragement! The new show will be amazing!

  28. I have watched every episode from the beginning and loved the show. It has helped this amateur photographer get priceless family photos of my children by teaching me more about composition. Thanks for all you’ve done. I’ve subscribed to the new show and look forward to seeing your new endeavor.

    Best of luck to you.

    Reply
    • Thank you, excited to connect with you as a viewer of the new show!

  29. Keith Cuddeback

    I just got back to town and was catching up on the TWIT Photo shows I had missed…when I thought I heard that there were only two episodes left! I thought, “No, I mis-heard.” Hit rewind on my ROKU and, yes, the sad truth was affirmed.

    Llistening to the next episode with Michael Frye it was such a relief to hear that you are taking it on to continue the show and make it even better! You rock Catherine! Thank you!

    My question is, will the new show also have a ROKU channel?

    Cheers!

    ~Keith

    Reply
    • Thank you for your kind words of support! I am so lucky to have such amazing viewers. Our goal is to have Photography Unfiltered on as many channels as TWiT. We will keep you updated as we find out more information!

  30. Akshat

    The only reason I even found out about TWiT was TWiT Photo. I looked forward to it each week, and got to learn a LOT!

    I’m really looking forward to Photography Unfiltered! Good luck on your new endeavor.

    Reply
  31. MiracleMatt

    TWIT Photo was one of the best photography vid/podcasts, due largely to your strong commitment and top notch guests. You helped pseudo professionals like me bridge the gap. Your humble, yet expert, approach was very refreshing and educational.

    In the end, the move away from the narrow TWIT platform is probably a good thing. I’m already subscribed to Photography Unfiltered and know it will be a huge success. I’m thrilled you are still with us!
    Matt

    Reply
    • I can not express how grateful I am to have your support – Thank you!

  32. My husband and I watched your show religiously! I was disappointed to hear that it was ending, and even more disappointed to hear it was because of lack of sponsorship. It was such a great show! We’ll be sure to checkout Photography Unfiltered! I recently started a food blog and have noticed that has my photography skills improve, my traffic has increased. Looking forward to more helpful tips! :)

    Reply
    • I’m so glad to hear that you learned something from the show! I can’t wait to continue on with Photography Unfiltered!

  33. Rob Jenkins

    Hi Catherine
    I’m glad you’ll be running your own show. I have to admit the first few shows I wasn’t sure but I grew to really enjoy the show and that you had control. Also you grew as an interviewer so much. You listened to guests as the shows went on and that’s a key ingredient to a successful interview.

    I think your proposed new format sounds even more exciting for photographers and I’m really looking forward to seeing what you do. All the very best for your next adventure.

    Rob.

    Reply
    • Thank you for your kind words, it means so much to me to have such a loyal supporter!

  34. Wayne Kochman

    “When you think photo, think Photography Unfiltered!”

    Works too!

    I look very much forward to your new program. You go girrrrrrl!

    Reply
  35. Jerry

    I enjoyed watching you sad to see you go!

    Reply
  36. Ed Deason

    Along with the other sentiments… i was very disappointed to see the show dropped. It was the only one i watched, though i’ve listened to various this week in tech shows from the beginning. I’m an IT guy but love photography and your show was worth watching. Something i can’t say for most TV. I’m looking forward to your new show. Thanks much for the effort!

    Reply
    • Thanks for being such a loyal viewer Ed! Your continued support means so much to me, the new show will be awesome!

  37. Hi Catherine,
    excited to view you producing more Photography unfiltered podcasts,
    i am certainly a fan of you on twit photo.

    Can i ask,
    on iTunes to subscribe, at the mo it down loads 3 versions of the same thing, Audio/small and Large, could you make 3 different subscriptions so we down load just the version we would like rather then all 3…
    My preference being the Large so i can view on my iPad when travelling.

    Keep up the great work mate.

    Lee

    Reply
    • Constance Halporn

      Do you have any idea when you’ll start making the podcasts? I am in withdrawl from not having your wonderful podcasts every week.
      Thank you for continuing the great work

    • Hey Constance!

      Thanks for asking, we will be making a announcement very soon!!

  38. Brian Russell

    Very short sighted of the advertisers… I’ve worked in IT for 20 years, and there is great interest in photography from this demographic. I’m one of 4 within a 10ft radius where I work right now. It can’t be that unusual…

    Reply
  39. Jimmie Wise

    I am an aspiring amateur photographer and really enjoyed “Twit Photo.” Was sad to see it go, but happy to hear about the coming of “Photography Unfiltered” which was to debut in August I thought. It is now October 11, 2012 and I only see a preview episode at iTunes. I hope you are o.k. Ms. Hall. I’m starting to worry that maybe something happened to you that I did not hear about. Praying that you are o.k. and that we get to start enjoying “Photography Unfiltered” soon!!!

    Reply
    • You are so kind Jimmie! Yes, I am very well – thank you! Just incredibly busy with client work. I am really excited for the show and we will be releasing a show update soon. Thank you for your patience. We are so lucky to have you as a viewer!

  40. Hi Catherine I am a professional Photographer here in Ireland and I have to say that for a long time no matter how busy my studio got I always set aside time to sit back and watch every episode of Twit Photo. Like all the others while I am sad to see an end to Twit photo I am excited to hear that you will be continuing with your new project. Your gentle way with people and your passion for what you do makes you an asset to any project or new venture. Thank you for opening up and bringing to the fore information and talent we would not normally get to see. I wish you every success in the future

    Reply
  41. ron riggs

    Missing you very much. Losing your show on twit left a big hole in my listening library. Not to mention, Leo may never advance further with his photography skills ;-)
    Hope the new gets going soon, and regularly.

    Reply
    • Ron – thank you so much for your kind words. I really miss TWiT PHoto too. We will be posting an announcement for Photography Unfiltered soon!

  42. Cedric

    Any news? Any hope!? Summer is over…

    Reply
    • Hey Cedric,

      Sorry for the delay, I appreciate your patience! We will be posting a show update tomorrow morning!

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