The use of artificial lighting allows for more flexibility as a photographer. Although natural lighting is undeniably beautiful, it ultimately limits your control over the background. For instance, when I'm shooting indoors, a subject might have alighted upon the perfect position in the room for the window light to beautifully illumine the cheekbone and clavicle. A perfect shot, right? Not so fast. At the same time, that subject could very well be standing in front of a door bearing a garish 'Exit' sign overhead! A prime example of optimal natural light, but a less than ideal background.By employing artificial light when on a shoot, I can expose directional light onto a subject--no matter where she or he might be in the room. This allows me to pick the best location for the quality of composition, while consistently maintaining optimal quality of light. You, too, can have optimal lighting and an optimal background, without being constrained by location or time of day. Please send me a link to any images you would like to share where you were able to achieve gorgeous lighting and a fantastic background due to artificial light.