Get Feedback: Speak to people and get lots of feedback on your "idea"
Seek help from Experts: Find people who are very smart and extremely helpful in areas where you lack expertise. This is a sign of strength not weakness!
Take your time and do it "right" - in the context of printing a book, framing a show, press release etc. Don't hurry the process.
You must have blind passion from start to finish...Did you catch Trey Ratcliff's last Variety Hour? He discussed the new upcoming G+/Scott Kelby Conference. Watch it on TWiT TV Tune in Tuesday April 24th at 1:30 to see special guest Doug Kaye along with special guest hosts Trey Ratcliff and Sarah Lane filling in while Leo Laporte and I are in Norway. Don't miss a chance to watch or listen to your favorite photographers – download the TWiT Photo podcast on iTunes for free :)