An Iconic Brand in American Culture

Image Stories Winter 2010 Edition

As I wandered through Amish Mennonite farmland I was overwhelmed by the scent of fresh New England soil and discernible brush of long grass against my legs. I felt the sensation of traveling back in time.

John Deere hired me to create a lifestyle photo shoot, capturing the use of their iconic brand in everyday life. I was unfulfilled with our current material and felt a pull to capture more of the essence of the true John Deere lifestyle. I set out with my associate photographer to explore.

We came across an old man who welcomed us back to his generations-old farm and antiquated home. I spent the afternoon documenting his extended Mennonite family with the equipment that is so deeply integrated into their daily lives. There was a sense of closeness formed by strong familial bonds and the lack of modern distractions. I was impressed by the Mennonites ability to survive ascetically, living contently off of their land. I am so grateful to the family for allowing me a glimpse into their distinct lifestyle.

At the end, I offered to do a photograph just for them, anywhere they liked. I expected for them to gravitate in front of their unique home or in front of the striking sun streaked hills. Instead the family gathered around the background they were most proud of – their John Deere 7820 Tractor.

* All Images created for Catherine Hall Studios by Catherine Hall and Curt Littlecott *