@media (max-width:767px){.flo-block--2512{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--2512{margin-top:0rem;margin-bottom:0rem}}

.flo-header--983 .flo-header__menu > div > ul > li > a{font-family:'Montserrat', sans-serif, 'google';font-size:0.75rem;letter-spacing:0em;word-spacing:0em;line-height:1.6em;text-transform:uppercase;font-weight:bold}@media screen and (max-width:767px){.flo-header--983 .flo-header__menu > div > ul > li > a{font-size:0.75rem}}.flo-header--983 .flo-header__menu > div > ul > li.current-menu-item > a, .flo-header--983 .flo-header__menu > div > ul > li.current-menu-parent > a{}.flo-header--983 .flo-header__menu .sub-menu a{font-family:'Montserrat', sans-serif, 'google';font-size:0.75rem;letter-spacing:0.15em;word-spacing:0em;line-height:1.9em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-header--983 .flo-header__menu .sub-menu a{font-size:0.75rem}}.flo-header--983 .flo-header__menu .sub-menu li.current-menu-item a, .flo-header--983 .flo-header__menu .sub-menu li.current-menu-parent a{}.flo-header--983.flo-header--type-c .flo-header__menu ul.menu > li, .flo-header--983.flo-header--type-e .flo-header__menu ul.menu > li{margin-left:1.5625rem}.flo-header--983.flo-header--type-d .flo-header__menu ul.menu > li, .flo-header--983.flo-header--type-f .flo-header__menu ul.menu > li{margin-right:1.5625rem}header:not(.is-sticky) .flo-header--983{color:#ffffff;border-color:rgba(255,255,255,0.1);padding-top:0.625rem;padding-bottom:0.625rem}header:not(.is-sticky) .flo-header--983 .flo-header--type-a .flo-header__menu ul.menu li, header:not(.is-sticky) .flo-header--983 .flo-header--type-b .flo-header__menu ul.menu li, header:not(.is-sticky) .flo-header--983 .flo-header--type-g .flo-header__menu ul.menu li, header:not(.is-sticky) .flo-header--983 .flo-header--type-h .flo-header__menu ul.menu li{border-color:rgba(255,255,255,0.1)}header:not(.is-sticky) .flo-header--983{background-color:#000000}header:not(.is-sticky) .flo-header--983 .flo-header__menu > ul > li > a{color:#ffffff}.flo-header--sticky .is-sticky .flo-header--983{background:rgba(255,255,255,1);color:#332F2F!important;border-color:rgba(51,47,47,0.1)}

.flo-header--983 .flo-header__logo{font-family:'Montserrat', sans-serif, 'google';font-size:1.625rem;letter-spacing:0.38em;word-spacing:0em;line-height:1.76em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-header--983 .flo-header__logo{font-size:1.625rem}}@media (min-width:768px) and (max-width:1024px){.flo-header--983 .flo-header__logo{max-width:12.5rem}}@media (min-width:1025px){.flo-header--983 .flo-header__logo{max-width:15.625rem}}

@media (max-width:767px){.flo-block--1982{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--1982{margin-top:0rem;margin-bottom:0rem}}

.flo-block-item-title--412 .flo-block-item-title__featured-image--bgi{object-position:}.flo-block-item-title--412 .flo-block-item-title__date{font-family:'Montserrat', sans-serif, 'google';font-size:0.8125rem;letter-spacing:0.1em;word-spacing:0em;line-height:1.39em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-item-title--412 .flo-block-item-title__date{font-size:0.8125rem}}.flo-block-item-title--412 .flo-block-item-title__category{font-family:'Montserrat', sans-serif, 'google';font-size:0.8125rem;letter-spacing:0.1em;word-spacing:0em;line-height:1.39em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-item-title--412 .flo-block-item-title__category{font-size:0.8125rem}}.flo-block-item-title--412 .flo-block-item-title__title, h1.product_title{font-family:'Montserrat', sans-serif, 'google';font-size:2.375rem;letter-spacing:0em;word-spacing:0em;line-height:1.07em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-item-title--412 .flo-block-item-title__title, h1.product_title{font-size:2.375rem}}.flo-block-item-title--412 .flo-block-item-title__excerpt{font-family:Proxima-Nova-Regular;font-size:1rem;letter-spacing:0em;word-spacing:0em;line-height:1.625em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-item-title--412 .flo-block-item-title__excerpt{font-size:1rem}}.flo-block-item-title--412 .flo-block-item-title__decorative-letter{font-family:'Montserrat', sans-serif, 'google';font-size:5.625rem;letter-spacing:0em;word-spacing:0em;line-height:1.3em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-item-title--412 .flo-block-item-title__decorative-letter{font-size:5.625rem}}.flo-block-item-title--412 .flo-block-item-title__decorative-letter{font-size:12.5rem}.flo-block-item-title--412{color:#ffffff;border-color:#ffffff}

Tips + Tricks

Quick Tip:Telling the Story of Life

Quick Tip: I often create intrigue and depth in my images through the use of storytelling. In this image for John Deere, I created two distinct narratives to play off one another. The first in the ...

@media (max-width:767px){.flo-block--9271{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--9271{margin-top:0rem;margin-bottom:0rem}}

.flo-block-item-content--991{color:#ffffff}.flo-block-item-content--991 .flo-block-item-content__decorative-letter{font-family:'Montserrat', sans-serif, 'google';font-size:5.625rem;letter-spacing:0em;word-spacing:0em;line-height:1.3em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-item-content--991 .flo-block-item-content__decorative-letter{font-size:5.625rem}}.flo-block-item-content--991 .flo-block-item-content__decorative-letter{color:#fefefe;font-size:20rem}@media (min-width:768px){.flo-block-item-content--991 .flo-block-item-content__content-area{width:800px;padding-top:calc(20rem * 0.2)}}

[

John Deere Campaign — This was shot at F/7.1 @ 1/200 using Canon 5D at 27mm.

Quick Tip: I often create intrigue and depth in my images through the use of storytelling. In this image for John Deere, I created two distinct narratives to play off one another. The first in the lower portion of the frame and the second in the upper third, together the pair establish a cohesive story of this family.

Want to know more about how I created this image? Check out The John Deere Way of Life for additional insight!

@media (max-width:767px){.flo-block--9210{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--9210{margin-top:0rem;margin-bottom:0rem}}

.flo-block-item-pagination--416 .flo-block-item-pagination__title{font-family:Proxima-Nova-Regular;font-size:1rem;letter-spacing:0em;word-spacing:0em;line-height:1.625em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-item-pagination--416 .flo-block-item-pagination__title{font-size:1rem}}.flo-block-item-pagination--416 .flo-block-item-pagination__category{font-family:Proxima-Nova-Regular;font-size:0.6875rem;letter-spacing:0.11em;word-spacing:0em;line-height:2.2em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-item-pagination--416 .flo-block-item-pagination__category{font-size:0.6875rem}}.flo-block-item-pagination--416 .flo-block-item-pagination__bottom-label{font-family:'Montserrat', sans-serif, 'google';font-size:0.75rem;letter-spacing:0.15em;word-spacing:0em;line-height:1.9em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-item-pagination--416 .flo-block-item-pagination__bottom-label{font-size:0.75rem}}.flo-block-item-pagination--416{color:#ffffff;border-color:rgba(255,255,255,0.1)}

Quick Tip: Instigate Childish Behavior

Tips + Tricks PREVIOUS ITEM

Tip of the Day via Tamara Lackey: Get Past the Small Talk

Tips + Tricks NEXT ITEM

@media (max-width:767px){.flo-block--3787{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--3787{margin-top:0rem;margin-bottom:0rem}}

.flo-block-related-items--84 .flo-block-related-items__pretitle{font-family:Proxima-Nova-Regular;font-size:0.6875rem;letter-spacing:0.11em;word-spacing:0em;line-height:2.2em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-related-items--84 .flo-block-related-items__pretitle{font-size:0.6875rem}}.flo-block-related-items--84 .flo-block-related-items__title{font-family:'Montserrat', sans-serif, 'google';font-size:1.625rem;letter-spacing:0.38em;word-spacing:0em;line-height:1.76em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-related-items--84 .flo-block-related-items__title{font-size:1.625rem}}.flo-block-related-items--84 .flo-block-related-items__item-title{font-family:Proxima-Nova-Regular;font-size:1rem;letter-spacing:0em;word-spacing:0em;line-height:1.625em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-related-items--84 .flo-block-related-items__item-title{font-size:1rem}}.flo-block-related-items--84 .flo-block-related-items__item-category{font-family:Proxima-Nova-Regular;font-size:0.6875rem;letter-spacing:0.11em;word-spacing:0em;line-height:2.2em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-related-items--84 .flo-block-related-items__item-category{font-size:0.6875rem}}.flo-block-related-items--84 .flo-block-related-items__title-area{color:#ffffff}.flo-block-related-items--84 .flo-block-related-items__item-text-area{color:#131313;background-color:#fefefe}

@media (max-width:767px){.flo-block--6052{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--6052{margin-top:0rem;margin-bottom:0rem}}

.flo-block-share-and-tags--748 .flo-block-share-and-tags__share-label{font-family:Proxima-Nova-Regular;font-size:1rem;letter-spacing:0em;word-spacing:0em;line-height:1.625em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-share-and-tags--748 .flo-block-share-and-tags__share-label{font-size:1rem}}.flo-block-share-and-tags--748 .flo-block-share-and-tags__tags, .flo-block-share-and-tags--748 .flo-block-share-and-tags__tag a{font-family:Proxima-Nova-Regular;font-size:0.6875rem;letter-spacing:0.11em;word-spacing:0em;line-height:2.2em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-share-and-tags--748 .flo-block-share-and-tags__tags, .flo-block-share-and-tags--748 .flo-block-share-and-tags__tag a{font-size:0.6875rem}}.flo-block-share-and-tags--748{color:#ffffff}

@media (max-width:767px){.flo-block--4928{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--4928{margin-top:0rem;margin-bottom:0rem}}

.flo-block-comments--377{color:#131313;border-color:#131313}.flo-block-comments--377 .flo-block-comments__title{font-family:Proxima-Nova-Regular;font-size:1rem;letter-spacing:0em;word-spacing:0em;line-height:1.625em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--377 .flo-block-comments__title{font-size:1rem}}.flo-block-comments--377 .flo-block-comments__comment-author{font-family:'Montserrat', sans-serif, 'google';font-size:0.75rem;letter-spacing:0.15em;word-spacing:0em;line-height:1.9em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--377 .flo-block-comments__comment-author{font-size:0.75rem}}.flo-block-comments--377 .flo-block-comments__comment-date{font-family:Proxima-Nova-Regular;font-size:0.6875rem;letter-spacing:0.11em;word-spacing:0em;line-height:2.2em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--377 .flo-block-comments__comment-date{font-size:0.6875rem}}.flo-block-comments--377 .flo-block-comments__comment-text{font-family:Proxima-Nova-Regular;font-size:1rem;letter-spacing:0em;word-spacing:0em;line-height:1.625em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--377 .flo-block-comments__comment-text{font-size:1rem}}.flo-block-comments--377 .flo-block-comments__comment-reply{font-family:'Montserrat', sans-serif, 'google';font-size:0.75rem;letter-spacing:0.15em;word-spacing:0em;line-height:1.9em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--377 .flo-block-comments__comment-reply{font-size:0.75rem}}.flo-block-comments--377 .comment .comment{background-color:#ffffff;color:#ffffff}.flo-block-comments--377 .flo-block-comments__form-title{font-family:Proxima-Nova-Regular;font-size:1rem;letter-spacing:0em;word-spacing:0em;line-height:1.625em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--377 .flo-block-comments__form-title{font-size:1rem}}.flo-block-comments--377 .flo-block-comments__form-label{font-family:'Montserrat', sans-serif, 'google';font-size:0.75rem;letter-spacing:0.15em;word-spacing:0em;line-height:1.9em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--377 .flo-block-comments__form-label{font-size:0.75rem}}.flo-block-comments--377 .flo-block-comments__form-field{font-family:Proxima-Nova-Regular;font-size:1rem;letter-spacing:0em;word-spacing:0em;line-height:1.625em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--377 .flo-block-comments__form-field{font-size:1rem}}.flo-block-comments--377 .submit{font-family:'Montserrat', sans-serif, 'google';font-size:0.75rem;letter-spacing:0.15em;word-spacing:0em;line-height:1.9em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-comments--377 .submit{font-size:0.75rem}}.flo-block-comments--377 .comment-respond{border-top:1px solid rgba(19,19,19,0.1)}.flo-block-comments--377 .submit{color:#fefefe;background-color:#000000}

Comments

Add Your Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

.flo-footer--477 .flo-footer-copyrights-area-type-a__copyright-notice{font-family:'Montserrat', sans-serif, 'google';font-size:0.75rem;letter-spacing:0.15em;word-spacing:0em;line-height:1.9em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer--477 .flo-footer-copyrights-area-type-a__copyright-notice{font-size:0.75rem}}.flo-footer--477 .flo-footer-copyrights-area-type-a__menu > .menu-item{font-family:'Montserrat', sans-serif, 'google';font-size:0.75rem;letter-spacing:0.15em;word-spacing:0em;line-height:1.9em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer--477 .flo-footer-copyrights-area-type-a__menu > .menu-item{font-size:0.75rem}}.flo-footer--477 .flo-footer-copyrights-area-type-a__menu > .current-menu-item, .flo-footer--477 .flo-footer-copyrights-area-type-a__menu > .current-menu-parent{}.flo-footer--477 .flo-footer-copyrights-area-type-a{color:#ffffff;background-color:#000000;border-color:rgba(255,255,255,0.1)}

Tips + Tricks

Quick Tip:Telling the Story of Life

KYLA KNIGHT

Client & Public Relations Specialist

proofing

FOLLOW US ON

CATHERINE HALL

Creative Director & Principal Photographer

Tips + Tricks

Quick Tip:Telling the Story of Life

Quick Tip: Instigate Childish Behavior

Tip of the Day via Tamara Lackey: Get Past the Small Talk

Explore more

STORIES

The Science of Shapes

Food & Detail Shots: Light It Right

Quick Tip: Light It Up!

KYLA KNIGHT

Client & Public Relations Specialist

proofing

FOLLOW US ON

CATHERINE HALL

Creative Director & Principal Photographer