TWiT Photo 50: Elevendy

Is it photography or 3D animation? A common question for creative masterminds, Dave Cox and Wil Wells, of Elevendy. Disregarding the mantra “get it right in camera” this creative production house makes their own rules. Learn the importance of planning, how to hide discreet meaningful messages in your images (including star wars characters), and how to get a client buy-in for off the wall concepts. The dynamic duo will also reveal the process of their Addy winning Sacramento Kings “Defend Your Honor” campaign.

** Bonus – In-studio shoot with both “C-Sharp” and Leo. See the concept drawing and shoot in action. Final result to be revealed in future episode!

Guest: Wil Wells and Dave Cox of elevendy.com

Tip from Elevendy:
“Pre-visualize your composite, planning leads to success”
In the world of compositing images, like anything else, chance favors the prepared. We’ll use a variety of “pre-vis” techniques depending on the project, the general idea/setup we have in mind, the budget, and most importantly the timeline we’ve agreed to for completion.

Below you’ll see some examples of the different types of pre-vis we’ll typically do. They range from rudimentary sketches, to decently fleshed out 3D models.

The main things we accomplish by pre-visualizing a shot:

Lighting Placement

Concept buy-in from Client

Prop planning

Location scouting

Find out more by watching the video here or on iTunes. Next week: award winning celebrity and fine art photographer Michael Grecco. Have questions, suggestions or praises? Please email photo@twit.tv.